SPECIAL EDITION: Mama, we made the news!
This is a special edition to point you all towards my cover feature for this month's The Art Newspaper...
This story’s been brewing for a while.
I think something big has changed in the last five years.
We’ve seen emergence of the 21st century competitor to Galleries and Museums - something built for and from the digital age.
I’m calling them Immersive Institutions and I’ve been lucky to be able to tell their story in this month’s The Art Newspaper, the journal of record for the art world.
You can find Immersive Institutions all across the world - there’s over 100 of them now and counting. They’re at Outernet Global or Lightroom or Frameless in London. At Sphere in Las Vegas. At D’Strict in Seoul. At Lume in Melbourne and Indianapolis. Across France with CultureSpaces. And everywhere with TeamLab.
People haven’t taken them seriously. Just last week the Guardian was calling them a rip off, again.
But I think they matter - for all the same reasons I think the collisions of art and technology I write about every week here matter.
They’re signs of how the digital age is now radically transforming creativity, and signs that the transformation is happening fast.
The Sunday Times’ art critic read the piece and gets it.
Outernet is now London’s most visited attraction. More than the British Museum. More than the National Gallery. More than Tate Modern.
History just pivoted. Time to wake up.
I hope you enjoy the story.
Normal service resumes Sunday.