#13: Games Without Frontiers
This week: Video special! Digital Collectibles and the future of audience engagement with NIMI | Plus: Ben Evans' year in tech...
This week we’ve got another fresh new direction to the newsletter.
Earlier this week I recorded a webinar with Anh Nguyen, CEO of NIMI, our newsletter partner for the month, and a brilliant start-up I’m delighted to be advising.
Below, exclusively, you can see our full discussion about digital collectibles, web 3 and the future of customer engagement and loyalty in museums.
Plus a look at the one annual report on tech you have to read.
Enjoy.
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Engage! // Digital Collectibles and tomorrow’s museum
I’m proud to share this full exclusive webinar, available only to readers of Creative R&D on how digital collectibles are reshaping customer experience in museums. Full of great explainers and case studies.
I hope you all enjoy.
Critical Reading // Ben Evans on Tech in 24
There are few voices on technology I really care about.
Tech is so prone to over-hype that separating signal from noise is really really hard.
is great. So is . But honestly it’s an area where experts mostly come too loaded with vested interest to speak honestly.But Ben Evans is a voice I trust.
Once a year he publishes what he calls a “big deck” on the state of tech, and his presentation for 2024 is a doozy.
His point is simple - really, the only thing going on is generative AI. Investments in it are wildly up, and investments everywhere else are down. Interest is through the roof. And we know we’re on to something, but what exactly we don’t know.
Slide 13 is your killer to ponder.
What really is the point of generative AI? It does really cool stuff, impossibly amazing, cool stuff but really is it USEFUL and what will that usefulness lead to?
I welcome his scepticism. There has never been a hype-cycle like the Gen AI hype-cycle. But real change the world utility?
Not yet.
Get thinking.
NB - this week’s title, not poetry, Peter Gabriel from the late 70s. Top song, mad video. His new album is good too.
See you next week.
❤️🔥❤️🔥