#4 Optimising for Art
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Art between advertising // Circa and a new art market
Look around
How much ad space could be used for art?…
We’re constantly optimising for ads.
But what does optimisation for art look like?
Here’s the kicker: they are not mutually exclusive.
Free idea: Advertisers can subsidise public (physical OOH and digital media) art where they would have once placed a…
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